THE Swan Valley attracts more than three million visitors every year and generated $421 million in visitor expenditure in 2016, according to research commissioned by the City of Swan.
Mayor Mick Wainwright said the State Government’s recent announcement it would reform Swan Valley Planning legislation should help the city to become one of Western Australia’s premier tourism destinations.
On May 3 Planning Minister Rita Saffioti said the review would include options to improve support for viticulture, the introduction of a new board to oversee the Swan Valley, a greater level of consultation to reflect the many views in the Swan Valley and a more coordinated and sustained tourism strategy, overseen by Tourism WA.
“Issues such as water availability and allocations, compatible land use and appropriate development options will also be considered,’’ she said.
Ms Saffioti said the government intended to retain the committee in some form to provide strategic advice and oversight on Swan Valley matters while the review was underway.
Cr Wainwright said a clear Swan Valley plan was needed for a sustainable future and future planning considerations needed to be clarified.
“The city welcomes the new direction and looks forward to preserving the unique ambiance of the Swan Valley,’’ he said.
“Local businesses and residents have a unique perspective on the Swan Valley, and we welcome the Government’s commitment to retain local input and expertise” he said.
In 2015 the City of Swan endorsed a five-year tourism development strategy, which seeks to strengthen investment attraction and infrastructure.