- Company Profile
- Our Staff
We are a privately owned and proudly independent local news service that pride ourselves on being truly local and family oriented while delivering real stories and timely issues from within the local community.
Echo News has been an independent voice to the community in the eastern metropolitan area since August 5, 1985.
Echo News gives readers an alternative to other media outlets in WA and enjoys a very high rate of readership in its distribution area. Our Echo News team are a small group of devoted individuals who work hard to give the local community an easy to read, yet intelligent mix of local community stories.
We are committed supporters of all community organisations, clubs, groups and associations and enjoy offering not-for-profit entities space on our free noticeboard section
Jocelyn has lived in Swan View for 40 years and during that time she has watched Midland grow and develop into what she says has been an amazing transformation. Jocelyn began work at Echo News 11 years ago as an advertising sales executive. She was promoted to the sales manager position and in 2012 accepted the role of General Manager. Working her way up through the ranks enabled Jocelyn to understand every aspect of what it takes to get a local paper out and into letterboxes. She loves her job and is very proud of her team.
As sales manager Cheryl’s main goal is to make things easier for clients by training her staff in the ways advertising can help them in their businesses. With the biggest distribution in the area Cheryl understands that Echo News is a valuable resource for readers and businesses alike. Having worked in advertising since 1999 she has a wealth of experience. A Bakers Hill resident for the last eight years who loves the country life and in her spare time trains her golden retrievers.
Caprice is an all rounder who has been with Echo News for nine years. She grew up in Upper Swan and has lived in Bullsbrook, Ellenbrook, Midland and Lesmurdie. Caprice is the General Manager’s personal assistant but she also helps the sales team with administration, which she really enjoys. A keen photographer, Caprice also helps out editorial when needed. She loves the variety her job entails because there is always something different to do. She says the best part of working at Echo News is working with people who treat you like family.
Belinda has been at Echo News for the past seven years. She is a local girl from Stoneville who went to Eastern Hills Senior High School. Today Belinda lives in Stoneville and she looks after our clients in the Kalamunda Shire. Belinda enjoys being a valued member of a tight knit team and her favourite part of the job is the contact she has with her regular client base.
Karon McCracken has lived in Jane Brook for 17 years, where she and her husband are raising their two children. Karon has always worked in sales, finance and customer service, and she always strives to go the extra mile for her clients. And now that she is back in her old stomping grounds of the Kalamunda Shire, Guildford and Bassendean, she is happy to be part of the Echo family again.
For the past seven years Tracey has been the smiling face at reception. She takes care of the classifieds and trades and services sections for the paper but she is also our reviewer. For the past six years her movies, books, theatre and food reviews have entertained our readers. She loves the fact the Echo is a small paper and its staff have a genuine interest in local issues because they are locals. Tracey says it is great working at a paper she wants to read.
Rashelle has been the senior journalist at Echo News since June 2011. She was a finalist in the WA Media Awards in 2015 and 2013. In 2014 Rashelle took out the whole print category in the Deborah Kirwan Media Awards for a series of stories she wrote that has positively influenced community attitudes towards seniors. In 2013, Rashelle was a finalist in the Consumer Protection Media Awards. Before joining Echo News, Rashelle worked at WA Business News, Media Monitors, she was a freelance journalist and taught journalism units at Murdoch University.
Anita received a highly commended in the 2009 WA MediaAwards suburban section for her reporting. Two of her sons were born at Swan District Hospital and for many years she was a partner in a small business, which operated in the Gingin-Muchea-Bullsbrook area. As a mature age student Anita studied journalism at Curtin University before working in Busselton, Dunsborough and Rockingham with West Regionals. She says the best part of her job is meeting eastern suburb residents and visiting the many attractions in the area.
Jeanene moved to WA from New Zealand in 2006 and has lived in the hills ever since. She has designed the layout for our editorial stories and photographs since 2007. She prepares pages to send down to press and designs artwork for our clients. For Jeanene the most satisfying part of her job is when the last page is sent to press on a Thursday morning. She also enjoys the flexible family friendly aspect of working at the Echo. Jeanene has purchased her first home in Australia in Helena Valley and she loves the area.
Joanne has taken over the role of Accounts Administrator and she has settled in well and is enjoying getting to know all of our clients. Originally from Chidlow, Joanne has lived in the hills for over 15 years and she says she loves living in the area with her young family. Joanne looks forward to building good connections at the Echo and she is thrilled to be part of a newspaper that really does cover what is going on in her local area.