THE president of the Swan Valley Winemakers John Griffiths has welcomed new laws that allow producers to sell their wines online and also at farmers’ markets.
The new laws will let winemakers sell their product online without a storefront. Producers can also sell wine at a farmers market anywhere in Western Australia but customers will be capped to buying a maximum of one case, which is 12 bottles.
Racing and Gaming Minister Brendon Grylls announced changes to liquor regulations which includes a new category of special facility licence.
That licence allows a business to sell wines produced by the holder of a WA producer’s licence, online. He said currently no licence category existed to let a business sell liquor online without having a physical premises available to the public.
“The amendment will allow for this growing consumer need to be catered to and allow for increased exposure for WA wine producers to sell their products to the public.
“Particularly smaller producers that do not have a retail presence.”
The Minister said red tape would be further slashed as licensed WA wine producers would now be able to sell and supply their product at farmers markets held anywhere, not just in agricultural regions and not just by producer’s associations as the regulations previously stipulated.
“This will allow producers the freedom to travel throughout the state to sell their wines.”
Mr Grylls said importantly, this included farmers markets in the Perth metropolitan region where producers would find a bigger and more diverse customer base willing to buy their product.
He said another change was an increase in the amount of wine that can be provided to each customer at a farmers market, up from 2.5 litres to nine litres.
“The nine-litre figure is significant as it represents the volume of a standard 12-bottle case of wine,” Mr Grylls said.
“Many producers prefer to sell their wine in 12-bottle cases and it represents greater value for the consumer.”
All changes under the Liquor Control Amendment Regulations 2017 came into effect on Wednesday January 11 and Mr Griffiths said the reform had been in the pipeline for a while.
“There was some liquor licensing regulation put out for review and these were things that were proposed coming into force after a lengthy consultation.’’
The owner of Faber Vineyard said the new laws made wine more readily and simply available but the most exciting change was the chance for wineries to get into farmers markets.
“Farmers markets are a natural fit for winemakers who are crafting their own products because that’s what the markets are all about.”
By Rashelle Predovnik