THE City of Swan has taken part in one of Singapore’s biggest travel fairs to promote the Swan Valley to an international audience.
The NATAS Travel Fair 2017, which was held on February 17-19, attracted more than 110,000 visitors during a three-day period.
Mayor Mick Wainwright said the fair was a fantastic opportunity for the city to promote the region as a premium food and wine tourism destination to a global market.
“The region ticks all the boxes – not only is it full of things to do, eat and see, it’s family friendly and can be enjoyed by people of all ages,” he said.
“Early reports from the fair’s travel agents suggest there was a high level of interest in the Swan Valley from attendees and from what I have been told, that interest has even converted into ticket sales.”
The city also hosted a media event at the ME@OUE rooftop restaurant, which enticed more than 100 guests from the travel trade, media and food import sector.
The guests not only got the chance to sample local produce, products and wine and Swan Valley Humane Food Ambassador Caroline Taylor cooked for the crowd.
Singaporean wine specialist and consultant, Lim Hwee Peng provided an insight into the area’s wines.
Mayor Wainwright said the travel fair also gave Swan Valley grape growers on opportunity to focus on something positive, during an otherwise devastating time.