SWAN Valley wine makers have secured a $250,000 grant from the federal government to encourage Singaporeans to visit the valley for wine tourism experiences.
The Swan Valley and Regional Winemakers Association will be part of a consortium working to bring international visitors to the Swan Valley.
The consortium is looking to build on the valley’s strength’s – the Swan Valley is the second closest wine region to a capital city in the world, has a wine history dating over 180 years, has many established, internationally recognised wineries producing award winning premium wine and is Australia’s fourth most visited wine region by international tourists.
As well as the winemakers association, the consortium includes the City of Swan, Experience Perth, Curtin University, Wines of WA and the Swan Valley Tourism Alliance.
Tourism WA and the Forum Advocating Cultural and Ecotourism have also pledged their support.
The project has been named the Singapore Visitors to Swan Valley (SV2SV) project.
Pearce MHR Christian Porter said the grant process resulted from reforming the wine equalisation tax process, which had finally got the support of big, medium and small producers in the wine industry.
Mr Porter said now Swan Valley and other Australian wine producers were on a competitive basis with New Zealand after free trade changes secured by the Turnbull Government.
He said when Australia and the Republic of Singapore celebrate 25 years of their air forces training at Pearce air base he hoped that Swan Valley wines would be showcased at the event.
City of Swan Mayor David Lucas said the city would be keen to participate in the celebrations.
Cr Lucas said when he stayed at the Quest Midland recently he asked staff where their most frequent visitors came from.
He said they replied tourists from Singapore who went out every day to explore the Swan Valley.
Tourism WA chairman Nathan Harding said Destination Perth had been given $600,000 to promote the Swan Valley to Singaporean visitors.
Curtin University will undertake tourism research to target marketing while Experience Perth will be the lead marketing agency.
The City of Swan will drive the whole-of-valley events, infrastructure requirements and their own marketing activities targeting the international tourists once they arrive in Perth.
The Swan Valley and Regional Winemakers Association will undertake wine events and capacity building within their organisation and the broader Swan Valley tourism sector.
The Swan Valley Tourism Alliance will support the initiatives of the entire consortium and Wines of WA will provide ongoing guidance and advice.
By Anita McInnes