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Executive Manager Vanessa Smirk and Marketing Manager Karen Smith are served by customer service rep Olivia Jenkins at Ace Cinemas, Midland.

Ace Cinemas funding boost

ACE Cinemas in Midland was given an $85,000 boost earlier this month, thanks to federal funding allocated for independent cinemas affected by coronavirus lockdowns and restrictions.

The funding, part of the Government’s $20 million Supporting Cinemas’ Retention Endurance and Enhancement of Neighbourhoods (SCREEN) Fund, means independent cinemas that have experienced significant declines in revenue due to the pandemic, can continue to remain open and thrive.

“This funding will enable our independent cinemas to keep operating during a period of severe disruption, which is so important to the fabric of our community,” said Federal Member for Hasluck Ken Wyatt.

Minister for Communications, Urban Infrastructure, Cities and the Arts, Paul Fletcher, said more than $8.7 million had now been allocated for 158 independent cinema sites across the country.

“Independent cinemas are so important to the social and cultural health of our communities in Australia, which is why we acted quickly to introduce our $20 million SCREEN Fund,” he said.

“Through this fund we are already enabling 158 cinemas to keep operating and to provide a popular, low-cost and COVID-safe way for people to go out and enjoy a movie as part of a community – particularly in regional areas.”

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