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About Us

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Your first source of local news, community events, groups and information for the Eastern Metropolitan region which include the City of Swan, the Shire of Mundaring, the City of Kalamunda, the Shire of York, Northam and Toodyay and the Town of Bassendean.

We are a privately owned and proudly independent local news service that pride ourselves on being truly local and family oriented while delivering real stories and timely issues from within the local community.

Echo News has been an independent voice to the community in the eastern metropolitan area since August 5, 1985.

Echo News gives readers an alternative to other media outlets in WA and enjoys a very high rate of readership in its distribution area. Our Echo News team are a small group of devoted individuals who work hard to give the local community an easy to read, yet intelligent mix of local community stories.

We are committed supporters of all community organisations, clubs, groups and associations and enjoy offering not-for-profit entities space on our free noticeboard section

Jocelyn Longley : General Manager

Jocelyn Longley

General Manager

Jocelyn has lived in Swan View for over 40 years and during that time she has watched Midland grow and develop into what she says has been an amazing transformation. Jocelyn began work at Echo News 14 years ago as an advertising sales executive. She was promoted to the sales manager position and in 2012 accepted the role of General Manager. Working her way up through the ranks enabled Jocelyn to understand every aspect of what it takes to get a local paper out and into letterboxes. She loves her job and is very proud of her team.

Claire Ottaviano : Journalist

Claire Ottaviano


Claire has been a passionate and dedicated Echo News journalist since starting in 2017. As a former community newspaper reporter and later media advisor to City of Wanneroo Mayor Tracey Roberts, Claire came to us with a wealth of knowledge into the inner workings of local government councils. As well as local government issues Claire also takes a keen interest in environmental issues, winning her the 2020 Infinity Award for her coverage of local waste issues.

Rebecca Peppiatt : Journalist

Rebecca Peppiatt


Rebecca has recently joined the editorial team at the Echo and brings with her a wealth of experience in both newspapers and magazines as both a reporter and sub-editor. Born in the UK, Rebecca has lived in Australia for 13 years and in that time has been a resident of Bakers Hill, York, Glen Forrest and now Stratton. A mother of two young children, Rebecca is also a keen horse rider, trail walker and outdoor enthusiast.

Belinda Lyne : Sales Executive

Belinda Lyne

Sales Executive

Belinda has been at Echo News for the past 13 years. She is a local girl from Stoneville who went to Eastern Hills Senior High School. Today Belinda lives in the local area and she looks after our advertising clients. Belinda enjoys being a valued member of a tight knit team and her favourite part of the job is the contact she has with her regular client base.

Karon McCracken : Sales Executive

Karon McCracken

Sales Executive

Karon McCracken has lived in Jane Brook for 17 years, where she and her husband are raising their two children. Karon has always worked in sales, finance and customer service, and she always strives to go the extra mile for her clients. And now that she is back in her old stomping grounds, she is happy to be part of the Echo family again.

Jo Hitchcock : Receptionist

Jo Hitchcock


Jo has been a breath of fresh air to our office since starting early 2021. Having lived in the area for the past 15 years, she easily slid into the receptionist role knowing Midland and the hills so well. When she’s not answering the phones, telling us tales of her naughty cat, or driving us mad with her love of all things baby Yoda, Jo enjoys wining and dining in the Swan Valley and spending time with her daughter.

Caprice Harries : Personal Assistant/Accounts

Caprice Harries

Personal Assistant/Accounts

Caprice is an all rounder who has been with Echo News for 12 years. She grew up in Upper Swan and has lived in Bullsbrook, Ellenbrook, Midland and Lesmurdie. Caprice is the General Manager’s Personal Assistant and Accounts Administrator but she also helps the sales team. She loves the variety her job entails because there is always something different to do. She says the best part of working at Echo News is working with people who treat you like family.

Jeanene Allen : Production Manager

Jeanene Allen

Production Manager

Jeanene moved to WA from New Zealand in 2006 and has lived in the hills ever since. She has designed the layout for our editorial stories and photographs since 2007. She prepares pages to send down to press and designs artwork for our clients. For Jeanene the most satisfying part of her job is when the last page is sent to press on a Thursday morning. She also enjoys the flexible family friendly aspect of working at the Echo.