A NEW campaign promoting Western Australian screen industry career pathways was launched last week at the Perth Film Studios Careers Day in Whiteman.

More than 15,000 Western Australians attended the Open Days over September 11 and 12 to discover how stories are brought to life on screen and were wowed by immersive experiences, entertainment, activities, demonstrations, and hands-on workshops.

The Careers in Screen campaign aims to drive growth in WA’s screen industry workforce by creating greater visibility of education and training pathways and raising awareness about the breadth of careers in screen and encouraging people to pursue those opportunities.

The new campaign is part of the WA Screen Industry Workforce Development Strategy: 2026-2034 which is supported by $11.2 million in funding over four years to accelerate growth in WA’s screen industry workforce, skills and industry capacity.

A creative careers website and WA careers in screen guide identifying the variety of pathways into the industry, outlining the diversity of roles and promoting training and skills development opportunities, will be key components of the awareness campaign.

Coinciding with the Perth Film Studios Careers Day, the campaign launch will initially target secondary students considering VET and tertiary training programs in the coming years, as well as tertiary and TAFE students and graduates considering entering the industry.

The diverse range of career pathways being promoted includes creative roles as well as trades such as electricians, riggers and carpenters, production office needs in finance, accounting and HR, as well as events, logistics, management and leadership skills.

Creative Industries Minister Simone McGurk said with the Perth Film Studio now open for business the government is building pathways to meet the increasing production demands of WA’s screen industry and support the state’s growing pipeline of productions.

“There is a breadth of careers in screen, and we want to provide opportunities for Western Australians to be part of this growing local industry.

“Careers in Screen will encourage students and recent graduates to develop skills and pursue careers in our local screen industry and play a part in the development of the future creative content and stories that will entertain audiences around the world.”

Skills and Training Minister Amber-Jade Sanderson said she wanted Western Australians to be skilled up and ready to take on the opportunities of our growing screen industry.

“These are interesting, quality jobs in a sector that is helping to diversify the local economy.”

West Swan MLA Rita Saffioti said the Perth Film Studios are an incredible asset for the state that will diversify our economy and unlock exciting new career opportunities for Western Australians.

“This campaign is about putting a spotlight on the many training and career pathways already available in WA for young people wanting to pursue their dreams in the screen industry.

“Supporting more Western Australians to develop their skills locally will ensure we have the workforce needed for our state to become a go-to destination for global screen production.”

The dedicated website and guide, which will bring together various resources and links to provide a centralised point of access to a range of resources for people considering a career in the industry, will be delivered in partnership with Creative Industries Training Council FutureNow with input from Screenwest, education and training providers and Perth Film Studios.

Further information may be found online.