
A SWAN Valley winery is looking to build international connections after taking part in a state government-backed trade mission to Japan earlier this month.
Riverbank Estate was among Western Australian agrifood and beverage businesses showcased at trade events in South Korea and Japan, including FOODEX Japan in Tokyo.
Riverbank Estate proprietor and director Eric Lembo said the experience provided exposure to international markets and industry networks.
“It was a really amazing exposure to the Japanese culture, especially their beverage industry, which is what we specialise in,” he said.
Mr Lembo said the visit marked the beginning of longer-term opportunities rather than immediate export outcomes.
“With Japan, it’s all about building relationships,” he said.
“It’s not something that can happen overnight… there needs to be a few more visits to establish any sort of foundation.”
Mr Lembo said Riverbank Estate and Swan Valley wines were introduced to hundreds of potential importers and buyers during the visit.
“It was an opportunity to expose Swan Valley wines to hundreds of Japanese importers and exporters,” he said.
“I was able to educate them on where the Swan Valley is, its history, and the warm-climate varieties we specialise in.”
He said Japan and other Asian markets were important due to their proximity to Western Australia and growing interest in wine.
“They’ve traditionally been exposed to French and Italian wines, but now they’re becoming more educated about Australian wine,” he said.
“The more we get our wines out internationally, the more the Swan Valley is recognised.”
Agriculture and Food Minister Jackie Jarvis said the trade missions aimed to help local businesses expand into key markets.
“These missions are a great platform for WA businesses to promote products while establishing commercial supply relationships,” she said.
“WA is well placed to satisfy these markets, with close proximity to Asia and short shipping times.”
The state government said Japan and South Korea remain key export markets for Western Australian agrifood products, with demand for premium goods continuing to grow.