THE City of Swan has launched a campaign to help local businesses become more accessible and reach more customers.

The accessible and inclusive business initiative encourages businesses to conduct a review of their premises to identify any accessibility gaps.

They can do this by completing a self-assessment, engaging a paid consultant or participating in a free program for businesses.

The results of the review will provide business owners with recommended improvements.

After implementing the improvements, businesses are encouraged to promote any changes they made to highlight their accessibility and inclusivity.

The campaign follows a highly successful pilot program involving 10 local businesses, including The House of Honey in the Swan Valley.

Almost 20 per cent of Australians live with disability.

Meanwhile, as the population continues to age, the number of Australians aged 85 and over is expected to more than triple in the next 40 years.

Making these improvements now means businesses will reap the benefits for years to come.

They can attract and retain a diverse customer base, potentially increase their annual turnover by up to 25 per cent and build a reputation as an accessible business.

“The city is committed to delivering a more consistent and coordinated approach to developing and implementing good access,” City of Swan Mayor Tanya Richardson said.

“We want to help our businesses become more accessible and inclusive so that they can bring in new customers and employees.

“Not only is it beneficial for the businesses, but it also creates an inclusive and welcoming environment for the whole community.”