SIGNIFICANTLY increased penalties now apply to violent attackers who target retail workers simply doing their job.

A new assault retail workers offence is in effect, seeing individuals who attack staff in the course of their duties face up to seven years in prison, or three years and a fine of $36,000.

The tougher sentencing options are notably higher than the previous penalties of 18 months behind bars and a fine of $18,000.

If a violent offender is armed or in the company of others, the penalty rises to a maximum 10 years’ imprisonment.

Repeat offenders charged with multiple low level stealing offences also face potential jail time after the Cook Government sentencing reform removed the fine-only penalty limit for those convicted of stealing, or attempted stealing, when they have two or more prior convictions for similar crimes in the past year.

Serial thieves will instead be subject to a maximum penalty of two years imprisonment and $24,000 when dealt with summarily.

Last year, a national survey by the Shop, Distributive and Allied Employees’ Association (SDA) of its members, which attracted 4600 responses, revealed reports of physical violence increased by 56 per cent when compared to two years prior.

The higher penalties for repeat and violent offenders provide additional deterrence for those who look to intimidate, hurt or exploit retailers and those working in the sector.

Police Minister Paul Papalia said just like other Western Australians, retail workers had every right to feel safe in their workplace.

“These tougher penalties send a strong message that violent behaviour towards staff simply doing their job won't be tolerated.

“WA Police do an incredible job tracking down shoplifters and holding them to account but some serial offenders don't get the message. Under these new laws, if shoplifters continue to disregard the law they will go to prison.”

Attorney General John Quigley said the retail sector plays a crucial part in WA's economy and staff shouldn't be threatened or subjected to acts of violence in their workplace.

“These reforms ensure our justice system has the power to reflect community expectations and imposes appropriate penalties for these types of crimes.”