LAST week retiree Oliver Kenna celebrated his 250th donation at the Midland Donor Centre.

The Swan View resident’s message to the people was simple: “Just go in and do it.”

Mr Kenna donates plasma regularly because it allows him to visit the centre more often which means he is able to help more people.

Australian Red Cross Lifeblood spokesperson Jess Kempton said there was a higher demand for plasma.

“Plasma is used for 18 different life-saving treatments,” Ms Kempton said.

“We need about 33,000 donations a week and 18,000 of those are plasma.”

Mr Kenna was inspired by his dad who was also an avid blood donor in Ireland.

“A mobile unit came around two or four times a year to our village,” Mr Kenna said.

“And if he wasn’t working, if he was available to do it, he would always donate.”

Though donating blood can be a scary feat for some, Mr Kenna said the process is very easy.

“I just sat in a chair and somebody stuck a needle in my arm.”

“Five minutes later, it was over.

“And I didn’t feel anything,” Mr Kenna said.

Knowing his donation is going to help someone’s life is what motivates Mr Kenna to continue his contributions. If you would like to become a donor, register online or contact Lifeblood on 13 14 95.